The Product Development Manager plays a crucial role in shaping our marketing and commercial strategies. This customer-oriented position leads the development team by offering strategic guidance on trial strategies, product launches, and the use of digital tools. The role supports the development and implementation of the company’s strategy by providing valuable business intelligence insights. Success in this role is achieved through the development and execution of sales campaigns for both commercial and development portfolios, utilizing the marketing mix (4Ps), managing the portfolio life cycle, meeting DV KPIs, and leveraging digital tools.
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Context/Scope: Mexico, this position will be based in Queretaro, Qro
General Mission:
Ø Manage and lead team members
Ø Provide strategic thinking for trial strategies and product launches, set priorities, and ensure proper follow-up on DV KPIs.
Ø Monitor the market and deliver business intelligence insights.
Ø Engage with customers to gather insights and build effective marketing and commercial strategies.
Ø Collaborate closely with the Subsidiary Manager, Product Managers, and sales team to ensure full alignment and awareness of actions and projects.
Ø Guide the Local Crop Team to achieve their goals.
Ø Enhance the use of digital tools (CRM, DV Apps, Panoshare etc.) among team members.
Contributes to
· Develop company strategy by providing market intelligence insights.
· Prepare NPI (New Product Introduction) to make informed decisions on advancing or discontinuing products.
· Update the Panoshare database annually and report significant market deviations.
· Align the research trials officer program with market expectations.
· Ensure proper customer database segmentation within the CRM, based on Limagrain Vegetable Seeds' common customer segmentation.
· Share best practices related to customer insights with other Limagrain Business Units.
· Collaborate closely with the Global Marketing team.
· Support actions to enhance the customer experience, thereby increasing the Net Promoter Score.
Reporting and Cooperation Links
§ Reports to Subsidiary Manager
§ Main stakeholders are
o Local Product Promotors, Sales team members, Marketing (Product Managers), Global communication department, Customer Activation Coordinator, Research Project Manager, Breeders, Finance business partner
o External stakeholders include Direct & Indirect customers
o Other Business Units within the Limagrain Group
Skills and Experience
· Education
o Agricultural background or related experience
o MBA, Agribusiness, Master in Marketing
o Management experience
o 5-10 years of general experience
· Languages
o Proficiency in English and Spanish
o Strong writing and verbal communication skills
· Knowledge required
o Knowledge of the market and the customers,
o Knowledge of marketing mix, activations, sales campaigns
o Knowledge Team management
o Technical knowledge of the agricultural business (plant seed business desirable),
o Regulations (registration, protection) and legislation,
o Knowledge of the digital tools and applications used in the business,
§ Professional skills
o Organization, planning, priority management and coordination,
o Analysis and synthesis,
o Leadership, team spirit, management and delegation skills,
o Entrepreneurial, commercial spirit and results oriented,
o Professional autonomy and mobility,
o Thoroughness and reliability,
o Pro-activeness.
o Capacity to travel extensively
· Personal behavior
o Customer-oriented
o Team spirit, enthusiasm, and positive attitude
o Assertive and empathetic
o Autonomous, ability to manage priorities
o Mobile, ready to travel and go in the fields
o Eager to learn; open-minded; embracing changes and new technologies
o Creative and curious, challenges the status quo and fosters innovations
This position offers a very competitive benefit package as well as compensation.
Plan on interviews in person as well as virtually thru 'Teams'. Typically there are interviews with different members of the team.
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