General information
Organisation
About Vilmorin-Mikado
Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in creating, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €230 million in 2022-2023, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests. www.vilmorinmikado.com - #VilmorinMikado
Vilmorin-Mikado is part of Limagrain, an agricultural cooperative and an international seed group owned by French farmers. Limagrain breeds, produces, and distributes field seeds, vegetable seeds and agri-food products. Focused on the genetic progress of plants, Limagrain is the fourth largest seed group worldwide. www.limagrain.com - #Limagrain
Reference
2025-10424
Position description
Employment Type
Regular Full Time
Contractual hours
Full-time
Function
SUPPORT FUNCTIONS - STRATEGIC DEVELOPMENT & FORESIGHT
Main Goal
The Product Development Manager plays a crucial role implementing our marketing and sales strategies at local level. This customer-oriented position leads the team offering strategic guidance on trial strategies, product launches, priorities setting and use of digital tools. The role supports the development and local implementation of the company’s strategy, providing valuable market intelligence insights. Success in this role is achieved through the co-construction and execution of sales campaigns targeting direct and indirect customers, utilizing the marketing mix (4Ps) and managing the local portfolio life cycle.
Job description
• This position reports to the General Manager of the subsidiary and is part of the Vilmorin-Mikado Steering Committee in Morocco
• Manage and lead the development team, establishing and monitoring priorities and fostering talent development.
• Conduct and update market research studies (segmentation, competition analysis, tracking dynamic forces) to continuously enhance market knowledge with PMs by customer typologies, contributing to business and 4Ps tactical plans.
• Develop and implement <Sales campaigns> generating demand and achieving sales targets.
• Develop strategies for scheduling, coordinating and implementing development Trial Plans with DV team and the support of the sales team.
• Manage DV Forecast.
• Manage product life cycle for both DV and commercial local portfolios in alignment with the Marketing department.
• Prepare, develop, implement and follow up local product launches.
Skills: what we expect of you
o Strong agronomical knowledge (field and/or vegetable seeds)
o Proven people Management experience
o Forecast experience related to key company processes (S&OP, Budget…)
o Strong communication skills in English (this will be tested during the interview process)
o Local market, Food Chain and Customer knowledge (direct and indirect)
o Marketing mix (4Ps): Theoretical knowledge and practical use of 4Ps
o Microsoft Office package, especially EXCEL + PowerPoint for internal and external presentations
o Experience with CRM and Trial app
o Knowledge of digital tools and applications (incl. social networks)
Key competencies:
o Strategic mindset
o Business and result oriented
o Organization, planning, coordination
o Priority and time management
o Analysis and synthesis
o Management of a large team including ability to manage different profiles and to delegate
o Leadership, team spirit
o Strong interpersonal communication skills and ability to influence internally and externally
o Entrepreneurship and customer orientation
·
Education and Experience
o Degree in agricultural studies or similar (Licence / Bachelor or equivalent / Bachelor’s degree)
o Minimum 5 years
Languages
o Proficiency in English:
o Fluent French
o Fluent Arabic
Others
o Available to travel extensively (nationally, internationally)
o Driving licence
Your benefits and working environment
The organization offers a comprehensive benefits package with medical and life insurance and a competitive fixed + variable pay structure. A company vehicle is also provided with this position.
As part of the Limagrain Group, top world player in the vegetable seed market, our environment is dynamic, diverse and challenging. We value Progress, Cooperation, Innovation and Boldness and we expect all our collaborators to work together with respect, collaboration, accountability and entrepreneurship in order to produce the best individual and collective performance.
Company
VILMORIN ATLAS
Position localization
Job location
Middle-East/North Africa, Morocco
Location
Casablanca - Maroc
Candidate criteria
Minimum level of education required
Bachelor's degree
Minimum level of experience required
5 years or more
Languages
- English (3 - Professional)
- French (4 - Fluent)
- Arabic (4 - Fluent)
Requester
Position start date
01/08/2025
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